TAG Heuer for Men

From patenting the first chronograph in 1882 to creating the first Swiss-made Connected smart watch, TAG Heuer has been challenging traditions and setting major horology milestones since its launch in 1860. Today, the brand is inextricably linked with the world of sports, with F1 drivers, cyclists and footballers as ambassadors. Whilst the TAG Heuer Carrera and TAG Heuer Monaco continue to be the most iconic timepieces, each addition appeals to a new audience.